Hairdressers against aids

Hairdressers against aids.
Could the ban of HIV infection and AIDS be a comb, f__k up and blow-dry away? That's the outlook behind an innovative unfledged national outreach effort, Hairdressers Against AIDS, which got its shoot Tuesday at the United Nations in New York City, before of Dec 1, 2010, World AIDS Day. The leadership - described as "one of the largest HIV/AIDS mobilization campaigns in US history" - has curls dolour behemoth L'Oreal joining forces with nonprofits such as the United Nations Educational, Scientific and Cultural Organization (UNESCO) and the Global Business Coalition on HIV/AIDS, TB and Malaria (GBC) read this. The ideal is to empower America's 500000-plus mane stylists to use the relationships they have with millions of clients for salon-based chats on the how, why and what of HIV.

So "Today there is no vaccine," illustrious GBC president and CEO John Tedstrom, speaking to 500 hairdressers who'd gathered at the UN for the launch. "there is no cure. We're getting there. But today there is only information vigrx. The more we talk, the more we educate, the more we obstruct the increase of this epidemic," Tedstrom explained.

And "You'll note millions of rank and file hearing about HIV from mobile vulgus that they know," he said. "They'll be hearing efficacious time-tested messages about HIV prevention, and they'll be able to allure those messages back to their intimate relationships. And then whether it's a mom talking to her daughter or a girlfriend talking to her boyfriend, it doesn't matter ambien order. We'll be able to have an of age chat about HIV and sexy health".

Using hair-care professionals to get haleness messages out to the masses isn't a unusual idea. Recent studies have shown, for example, that dusky men can be motivated by barbershop messages to better their blood stress or get lettered about their chance for prostate cancer. And the US set in motion of Hairdressers Against AIDS is just the news annexe of a universal HIV awareness pains that's already in burden in 30 countries throughout the world.

Hairdressers Against AIDS will beforehand suggest in-depth HIV/AIDS grounding training to 1,200 "salon educators," relying on the US Centers for Disease Control and Prevention as their tutor start for HIV/AIDS gen and prevention advice. The salon educators will then thrill HIV dirt and resource materials out to about half a million hairdressers nationwide. Christine Schuster, L'Oreal degradation president of learning and campaign chair, called the stab an "advocacy program" that will capitalize on salons' guide role in communities to alleviate dispel myths, such as the idea that HIV is no longer a significant trim threat or that AIDS is now curable.

In fact, the stump notes that 1,1 million Americans are still living with HIV and every 9,5 minutes another American becomes infected. About one-fifth of those infected are hope to be incognizant of their status. "We want to get the chin-wag started," Schuster said, noting that the nation's half-million hairdressers come into phone with an undistinguished of 20 million clients per week. "There's no better order to have a talk than in your local salon".

Within its chief year, the US campaign hopes to impress upwards of 110 million American salon-goers, one haircut at a time. Outreach started in assiduous on Wednesday, with all 500 stylists who attended the UN runabout headed to Times Square with video cameras to bound grassroots HIV mitigating videos. The finished products will be posted on the campaign's Web site, as well as on other communal media forums such as Facebook, to jumpstart the edification process.

So "Education is key," said Johnny Wright, a notoriety tresses stylist implicated in the extend who counts First Lady Michelle Obama as one of his clients. "As braids stylists we have a key voice to help educate. So that means talking about using a condom, getting tested, conspiratory your partner's status, clever your own status, knowing about the virginity option if that's appropriate for you. All that needs to be talked about. And I get it can be very docile for us as hairdressers to communicate all this to our clients" look at this. GBC's Tedstrom seconded that notion, occupation Hairdressers Against AIDS "a tremendous possibility to constitute a big difference".